Remember the photo of Kim Kardashian that broke the internet? A singular piece of content had such high shock value that it took the internet by storm - popularizing the term and bringing it to the forefront of modern vocabulary. The phrase gets thrown around quite flippantly nowadays, but we can confidently say it happened again when Avril Lavigne and Tony Hawk collaborated on a TikTok post. If you haven't heard about this news, you may be living under a rock, but that’s not a problem because we’re here to tell you how it all went down.

Gen Z is not only the new, young, and powerful generation of the Internet. They are like other generations of their time, a breath of fresh air when it comes to trends, styles, and lingo. Yeah, words.

Going viral on social media is the wet dream of most brands. What normally, in a biological context, is considered a very bad thing as it has to do with viruses, is on social media the best possible outcome for any marketing and communication activity. And nowhere is it so easy to go viral as on TikTok.

It might be a bold claim to say that TikTok has become, if not the, then at least one of the most democratic social media platforms of today. But looking into their algorithm you can see why, and numbers don’t lie, do they?

TikTok has in a short time become somewhat of a digital dream machine à la Hollywood. The younger sibling of social media platforms like Youtube and Facebook, has catapulted teens into both fame and fortune with many wanting to follow. So, let’s take a look at these celebrities of the TikTok universe.

TikTok is known as one of the most well-curated social media platforms bringing you the content best suited for your needs and wants. It is also the reason why so many new break-out-stars have had the chance to reach the spotlight. So, what is it that makes the TikTok algorithm unique and how does it work?

Cosmetic company KVD has had a rough couple of years. If you don’t know KVD, it used to stand for Kat von D, you know the famous tattoo artist. Miss Von D made a huge international name for herself as part of the cast of the hit reality TV show “Miami Ink”. After which she founded Kat Von D Beauty in 2008, a cosmetic company, that pretty much changed the game with its formulas, daring concepts, and color stories. Popular was the name of the game. But as they say, the higher they climb the harder they fall, and KVD fell hard. So, what happened?

Remember the times when you basically needed an entire production company to make a short video? Oh sure, they were crisp and professional but oh so expensive. And a lot had to be covered. A concept, a script, cameras, filming, timing, editing, graphics, and yeah, you get the picture. Well, I got good news for you.

In just a few years TikTok has become if not the main then at least a new strong promotion channel for the music industry. It hasn’t only meant that new artists have gotten the opportunity to be heard and signed, but that they have also been given better record deals. So, what can the rest of us learn from this golden tune?

Since its launch in 2016, TikTok has literally exploded in the number of users making it a lucrative platform for companies. In other words, TikTok is not only on the rise, it’s here to stay. So how can your company reap the benefits of this growing platform?

You might have heard of Generation X, Boomers and Millennials but have you heard of Gen Z? If not you should keep reading. Because although they have been around for a couple of years Generation Z is still a mystery for many. Companies struggle to keep up with the newest trends that might attract this digitally savvy generation but there is still much more to find out and analyze about this ever-changing group of people. So what do you need to understand about the so-called Generation Z?

Sheerios, Little Monster, Swifties or Beliebers. You might have heard some of the nick names floating around on Twitter but who are these digital fans obsessing over their favorite artist or drag queen. Stans is the new term for a die-hard fan that might be a borderline stalker.

You want to reach those Gen Z-ers? Get them to like, spread and buy whatever you’re offering? Influencers are the way to go so let’s get you started.